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by DEFY, LLC

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Official Brand Overview

Founded by Pro Football Hall of Fame running back Terrell Davis (TD), DEFY™ is the world’s first premium hemp-CBD sports drink. Formulated to aid in rapid muscle fiber recovery and clear-headed, hyper-focused training, DEFY™ delivers naturally derived performance, recovery and rejuvenation for every kind of athlete – with 0%THC.

Current product lineup

DEFY WATER

Orange Mango ZERO

Lemonade ZERO

Mixed Berry ZERO

Orange Mango – Performance Drink CBD 20mg

Lemonade – Performance Drink CBD 20mg

Mixed Berry – Performance Drink CBD 20mg

Beverage Industry Jobs

  • Marketing Director – Imperial Beverage
  • Sr. Manager Integrated Marketing – HighKey
  • Sales Team Coordinator – Elite Brands
  • Lead Mead Maker – Superstition Meadery

View All – 377 Jobs | Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Road to Recovery: Startups Seek to Reshape ‘Hangover’ Drink Category
  2. Good Eggs Closes $100M, Plans for Expansion
  3. Distribution Roundup: Costa Brava Marks First Entrance to Alcohol for LA Distribution; High Brew and Farmer Bros. Team Up
  4. Review: De La Calle Tepache
  5. DEFY Focuses on Charity with Alkaline Water Launch
  6. GT’s Living Foods Forms Science Advisory Board for Kombucha Research
  7. Daytrip Expands CBD Platform With Gummies Launch
  1. Blue Stripes Urban Cacao Now Available in Erewhon and Select Whole Foods Locations
  2. Aurora Superior Sparkling Launches Hops Beverage Line
  3. Ritual Zero Proof Joins Forces with Spartan to Encourage Long-Term Wellness
  4. Clearly Canadian Turnaround Surpasses 20 Million Bottles Shipped
  5. Sovány Debuts on Juice Press Market
  6. FITAID Renews Partnership with Spartan in U.S. and Canada for Multi-Year Term
  7. Hellowater Partners with Justin Allgaier and JRM
  1. New Riff Distilling Releases 15-Year-Old Bourbon to Benefit Restaurant Relief Funds
  2. 8-Ball Chocolate Whiskey Announces Partnership Deal with Maloof Family
  3. The Industrial Spirit Company Releases Blue Velvet Bourbon
  4. Catoctin Creek Distilling Company to Release Annual Rabble Rouser Bottled in Bond Rye Whisky
  5. Spirit Works Distillery Announces Krystal Goulart as Head Distiller
  6. Mark Breene Announced New CEO of Copalli Rum
  7. MARTINI & ROSSI Launches MARTINI & ROSSI Fiero
  1. 21st Amendment Celebrates California Craft Beer Week 2021
  2. DuClaw Releases ‘Carob-Mel Sutra’ Bière de Garde
  3. Aurora Superior Sparkling Launches Hops Beverage Line
  4. Renaissance Develops Non-GMO Breeding Platform Technology for Creating Industry-Ready, Novel Lager Yeast for Global and Craft Beer Markets
  5. Fintech Welcomes Over 300 MAPCO Express Locations
  6. Chuckanut Brewery Releases Italian Style Pilsner
  7. Autumn Arch Beer Project to Release First Cellar Series Beers

Content Calendar

Investor Speed Dating

Category Close-Up: Expert Analysis – Energy Drinks

Designer Speed Dating

Category Close-Up: Product Showcase – Energy Drinks

Elevator Talk Episode 31: Emerging Beverage Brands

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BevNET by DEFY, LLC Overview + Products Reviews Images Brand News Product Archive Contact Official Brand Overview Founded by Pro Football Hall of Fame